A longing for unique fashion, giftware and homewares led Jo Hanson to open up her own boutique store in the heart of town.
Three and a half years ago Jo opened Nixon + Maude in Shepparton, and has been selling quirky finds and unique labels ever since.
Having previously worked as a hospitality trainer, Jo travelled around country Victoria coming across beautiful, individual stores in other towns.
“I saw what these other towns had to offer, and I thought there is nothing in Shepparton like this,” Jo said.
With a goal to bring things to Shepparton that weren’t otherwise available, Jo set out to find the perfect location in town for her store.
“It was all about the location. I wanted a corner shop, that was in town but wasn’t in the CBD.”
A shopfront on the corner of Nixon St and Maude St caught Jo’s eye, and she began to fill her store with international labels and high quality pieces.
Nixon + Maude stock a wide range of exclusive brands, including Jac+ Jack, Papaya, Mud Australia, Marble Basics and Fairley.
“I like to make sure people in town are given the best variety around. I want to stock things that you wouldn't have really thought about.”
“Shepparton is behind in retail, it's time to have a bit of a go.”
Nixon + Maude have grown their online store, and now offer customers Afterpay when purchasing online.
Jo encourages everyone to pop in store or head online, especially with the upcoming Christmas season.
“We decorate the entire store for Christmas; we have quite a quirky display.”
Visit Jo and her team from 9 am to 5.30 pm Monday to Friday, and Saturday 9am to 2.30pm.
Nixon + Maude is located at 114 Maude St, Shepparton.