After almost 20 years working for themselves, Travis and Nicole Williams are accustomed to hard work.
As a pastry chef by trade, Travis’ career took a detour when he came to Mooroopna for a security job.
Returning to his roots, the couple decided to buy Billy’s Bakehouse in 1999.
‘‘This was a time when there were hardly any food shops in Mooroopna. It was really successful,’’ Travis said.
With two young daughters and labour intensive hours, the couple decided to sell up and buy a local cake franchise, owning it for nine years.
Taking a break from the industry, Travis and Nicole moved to Bali for three months where they decided to start a giftware and furniture exporting business.
Cakes and sweet treats began to call their names once again and Cake Matters opened.
Travis and Nicole were originally looking in Echuca when the opportunity to develop in Vaughan St, Shepparton, came about.
‘‘The strip was an eyesore. We saw the development as more than just a business opportunity,’’ Nicole said.
With the help of three other locals, the pair worked hard to beautify the strip and add to the already positive vibe of Vaughan St.
‘‘This is one of the best streets in Shepp for foot traffic,’’ Travis said.
‘‘It was a good thing. We’re all local and it was quite an accomplishment,’’ Nicole said.
Cake Matters use local, quality ingredients and offers exquisite customer service and a cheaper alternative for cakes of all occasions.
‘‘We’re getting busier all the time and pride ourselves on a personalised touch,’’ Nicole said.
‘‘People still want to be served properly.’’
Cake Matters is also the only place in Shepparton where you can buy Dippin’ Dots — an ice cream treat made from tiny liquid nitrogen frozen balls.
Cake Matters is at 48 Vaughan St, Shepparton. You can visit Travis, Nicole and the team Monday to Thursday, from 9am to 6pm, Fridays and Saturdays from 9am to 7pm and Sundays from 10am to 5.30pm.